Most people have not really thought through the purpose of money in their lives. They are too busy in making, spending and worrying about it. While asking these people in the affluent middle-class, the so-called mass affluent, what is the specific about the purpose of their money in their life? They tend to talk about things. They usually come back with such comments as to buy a dream car or house, pay for the children’s college, have an Rs2 crore net worth at retirement or travel the world etc.

But these specifics are not purposes. They are merely goals or ways to spend money once it’s acquired. Each goal is tangible, temporary, easy to set, and easy to change or drop. Such goals also are what many people give as the reason for investing.


A purpose, on the other hand, goes much deeper. It’s not an end. It’s a direction you would like to take over the long haul with specific goals serving the milestones along the way to help monitor your progress. Purpose sets the context within which priorities are determined.

To provide a better sense of understanding the difference between purposes and goals, we set the example, if you are in New Delhi, and your purpose is to head east, Mumbai could be a goal. Once in Mumbai, you still can go farther east. Similarly, if your purpose is to become wealthy, having Rs 10 crore could be a goal. And once that goal is attained, you can set higher goals.

It’s vital to have both goals and a purpose or vision. So, you have to understand that why you want to have money comes first. Once that’s clear, it becomes the context in which to create a meaningful financial plan with set goals and priorities. Putting purpose first makes decision making much easier.

For example, if you want Rs3 crore in your retirement plan at the of age 60, that’s goal. If you want to be free from money worries by retirement age, that’s the purpose. To have well-educated children is a major purpose of money. A related goal within that context could be to save the money necessary to send your children to college.

So, purpose and goal are interlinked, which makes it hard to make out a difference between the two. Purpose, which is all about direction, is that something that influences goals. Unlike goal, purpose is broader and deeper.Our goals may be the set of our sail, but at some point in time we need to decide where we are sailing to.

To be truly fulfilled we need to have a purpose in at least 3 areas behind our goals viz. vision, security and peace of mind. Vision, of course, being the most important. All goals need a destination. This is why I can’t say enough about the importance of our vision statements. Taking the time to write a vision statement forces us to have a purpose. Without a purpose we are just wandering aimlessly through life hoping something good will happen.

Take a classical example of a couple having a good amount of life insurance and disability insurance. They have a healthy emergency fund. They have a balanced investment portfolio, invest monthly and automatically. In fact, it may be quite boring. Yet it gives them a great deal of peace of mind and comfort knowing that with each financial decision they make, they are becoming more financially secure and that is the real reason behind their financial goals.

Purpose endures and is much more than a goal. It establishes the context within the financial planning process takes on its meaning.

I finally know what distinguishes humans from the other beasts: financial worries. – Jules Renard

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Suresh Kumar Narula

SEBI Investment Advisor, Founder & Principal Financial Planner at Prudent Financial Planners
Suresh K Narula is founder and Principal Financial Planner at Prudent Financial Planners. He has earned the professional CERITIFIED FINANCIAL PLANNER and got registered with SEBI as Investment Advisor. He writes on personal and financial planning articles and got published in Dainik Bhaskar, Business Bhaskar and The Financial Planner's Guild, India. He is also a member of Financial Planner's Guild India ( An association of practicing SEBI registered Investment advisers) to create awareness about Financial Planning in general public, promote professional excellence and ensure high quality practice standards. Suresh received his an from Himachal Pardesh University and an MFC from Punjab University, Chandigarh. He can be reached at
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